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Rural researcher Prof Sally Shortall is revolutionizing the perception of women in farming by emphasizing their crucial role in agriculture. Her groundbreaking research on farming families, including their influence on agricultural businesses, has garnered international acclaim, influenced government policies, and empowered women in the industry.

Growing up as the only girl in an Irish farming family, Sally witnessed her mother successfully managing the farm and raising children after her father’s passing. This experience shaped Sally’s career as she delved into sociology, focusing on the role of women in farming families.

Sally’s work highlights the untapped potential of women in agriculture, stressing that overlooking their contributions is detrimental to the industry. She believes that diversity leads to increased productivity and advocates for breaking down cultural barriers that hinder women from pursuing careers in agriculture.

Sally’s research in Scotland prompted the creation of the Women in Agriculture Taskforce, aimed at empowering Scottish women to overcome obstacles and realize their farming potential. These initiatives are making strides in promoting diversity and entrepreneurship among women in agriculture, benefiting the industry as a whole.

Sponsored by Lightsource bp, an international solar business committed to supporting the rural economy, Sally Shortall’s work exemplifies the significant impact of social science on the agricultural sector.

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