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The Williams family’s 81ha farm in St Agnes, Cornwall showcases their innovative approach to farming by embracing diversification and taking calculated risks. In addition to traditional cereal and vegetable production, the farm hosts a bare root tree nursery, a dog exercise field, solar arrays, a caravan and camping site, a pick-your-own (PYO) sunflower and pumpkin patch, and heritage pigs.

Mark Williams, along with his brother Andrew, manages Presingoll Farm with a focus on diversification to ensure business resilience. The tree enterprise, spearheaded by Mark’s daughter Inez and her husband Chris, has provided a new income stream for the farm. Inez, the fifth generation on the farm, saw an opportunity to create a niche in tree production, drawing on her background in rural land management.

The farm’s ventures have evolved over the years, with the introduction of the dog exercise field and the establishment of the bare root tree nursery. The strategic shift from rearing beef cattle to arable and brassica crops in 2020 paved the way for these new enterprises. The dog exercise field, initially met with planning challenges, has proven to be a successful venture, returning the initial investment within a few years.

The bare root tree nursery, launched in 2021, has flourished under the management of Inez and Chris. With a focus on growing broad-leaf and conifer trees for environmental schemes, The Grower has become a separate entity on the farm. The business model includes a share farming agreement with MAS & A Williams, allowing for mutual benefits in tree production and crop rotation.

As the business expands, The Grower aims to grow up to 5 million trees annually, catering to a diverse clientele including local authorities, charities, and forestry sectors. The farm’s commitment to regenerative practices has enhanced soil health and productivity, supporting the growth of various enterprises on the farm.

In addition to tree production, the farm generates income through solar energy production, PYO crops, and direct sales of heritage pigs. Community engagement and education play a vital role in the farm’s ethos, with initiatives like tree planting days and farm walks garnering local support.

The Williams family’s approach to succession planning involves a mix of on-farm ventures and off-farm jobs to support multiple families. By capitalizing on grants, investing in Technology, and engaging with the public, the farm ensures long-term Sustainability and viability. Their commitment to environmental stewardship and business growth has earned them recognition, reflecting their dedication to preserving the farm for future generations.

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