Boosting the European wine sector through stakeholder forum engagement
The wine sector in Europe is facing challenges such as shifts in consumer preferences, climate change, and surplus wine stocks. To address these issues, a new EU forum called the High-level Group for EU wine sector will gather stakeholders to diagnose the crises and develop a new legislative framework. The group will meet in September, October, and November, with policy recommendations expected in December for legislative proposals in 2025.
The wine sector in the EU, which is a global leader in wine production, consumption, and exports, is experiencing a decline in consumption and facing market uncertainties due to weather conditions. The sector is worth €100.3 billion and contributes €130 billion to the EU’s GDP. The upcoming forum aims to adapt the policy framework to support the necessary transition in the wine sector.
MEPs have called for promoting wine to boost internal consumption, suggesting changes to alcohol advertising regulations and health warning labels. The forum’s work will contribute to the post-2027 CAP reform, focusing on redirecting aid towards employment and sustainable production methods. Measures such as encouraging low-alcohol wine production and improving insurance systems are seen as ways to strengthen the sector’s resilience.
Stakeholders in the industry, such as the CCEV and Via Campaesina, are advocating for fair prices, addressing production concentration, and combating land grabbing. The forum’s discussions will also consider authorizations for planting and replanting vineyards to support wine producers.
In conclusion, the EU wine sector is facing challenges that require a strategic approach and policy adaptation. The High-level Group for EU wine sector will play a crucial role in shaping the future of the sector and addressing its long-term structural decline in consumption.
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John Peterson graduated with a degree in Agricultural Sciences from Wageningen University in the Netherlands. His specialization is in sustainable crop production and soil health management. John is passionate about integrating modern technology with traditional farming methods to enhance productivity while preserving the environment. He currently works as a consultant, helping farmers adopt sustainable practices.